What is Return Logistics and Why Do E-Commerce Brands Need It?
Return logistics, often referred to as reverse logistics , is the process of managing the flow of products from customers back to the seller, retailer, or manufacturer. Unlike forward logistics, which focuses on delivering goods to customers, reverse logistics handles the complexities of moving products in the opposite direction—whether for returns, repairs, recycling, or disposal. This process includes activities such as return authorization, transportation, inspection, restocking, or disposal of returned items. Where E-Commerce exists, return logistics has become a critical component of operations. With the rise of online shopping, customers expect flexibility, including hassle-free returns, making reverse logistics an essential part of the supply chain. Why Return Logistics is Crucial for E-Commerce Brands Returns are an unavoidable reality in e-commerce, with return rates often ranging from 20% to 30%, particularly in industries such as fashion and electronics. A well-managed rever...